RENDERING
Story Workflow The Fuel Merch Flavors Join the Drop
CapCut Energy brand mascot character
Zero Sugar · Creator Fuel · 06.15.25

Fuel your next edit.

The energy drink built for creators who move fast, think bold, and never stop editing.

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Brand Translation

From digital cuts
to physical energy.

CapCut rewired how a generation creates.

Fast edits. Instant effects. The momentum of turning raw footage into something people feel. That energy — the rush of a perfect cut, the focus of a midnight session, the flow state between idea and post — was never just digital.

60fps Visual fluidity
Instant Render export
Multi Layer timelines
CAM_01 // DIGITAL_FLOW_STATE
CapCut Mascot in digital flow state
CAM_02 // PHYSICAL_TRANSITION
CapCut Mascot reaching for physical fuel

It was always physical.

CapCut Energy is what happens when you translate that creative charge into something you can hold, crack open, and drink. Not a supplement. Not a sports fuel. A creator's ritual — engineered for the moments between spark and ship.

3 Creative states
0g Sugar
∞ Flow potential
The Creator Workflow

From spark to post.

Every piece of content follows the same arc. CapCut Energy is the momentum trigger at the center.

00:00:00:00
CLIP_01 // STG_01 Stage 1: Idea Brainstorming
01 // IDEA

The spark hits. A concept forms in the chaos.

CLIP_02 // STG_02 Stage 2: Precision Focus
02 // FOCUS

Lock in. Block out the noise. See the vision clearly.

CLIP_03 // STG_03 Stage 3: Momentum Ignition
03 // ENERGY

Crack one open. CapCut Energy hits. Momentum starts.

CLIP_04 // STG_04 Stage 4: Capture & Creation
04 // CREATE

Camera rolling. Content captured. Raw material ready.

CLIP_05 // STG_05 Stage 5: Crafting the Edit
05 // EDIT

Cut. Trim. Layer. Effects. The craft happens here.

CLIP_06 // STG_06 Stage 6: Publishing Content
06 // POST

Ship it. Watch it move. Start the next one.

The Fuel

Clean energy for every stage of creation.

From the first spark to the final render. CapCut Energy powers your entire creative arc.

Zero Sugar | Natural Caffeine | B Vitamins
CapCut Energy mascot with can
Flavor System

Three states of creative energy.

01

HOOK

Citrus Lime

Clean Energy. Sharp Focus.

The opening shot. The first three seconds. HOOK is for the moment you need to capture attention — yours and theirs.

+ Zero Sugar + Natural Caffeine + B Vitamins
HOOK can Citrus Lime
02

CUT

Berry Punch

Bold Flavor. Max Impact.

The decisive moment. When you trim the unnecessary and amplify what matters. CUT is precision in a can.

+ Electrolytes + Enhanced Focus + No Crash
CUT can Berry Punch
03

GLOW

White Grape

Light & Refreshing. All Day Flow.

The polished output. The final render. GLOW is for sustained creative momentum — light enough to keep going.

+ Clean Caffeine + Sustained Release + Smooth Finish
GLOW can White Grape
Merch Collection

Wear the energy.

Creator gear for every stage of creation. Premium quality. Limited drops.

CapCut Energy T-Shirt

T-Shirt

Premium cotton blend. Relaxed fit. Creator-focused design.

CapCut Energy Hoodie

Hoodie

Heavyweight fleece. Oversized fit. Perfect for late-night edits.

CapCut Energy Tumbler

Tumbler

Insulated 20oz. Keeps your energy cold. Double-wall construction.

CapCut Energy Cap

Cap

Snapback closure. Embroidered logo. Structured 5-panel design.

Scan. Create. Post.

Every can unlocks
CapCut templates.

Each can comes with a QR code that connects directly to exclusive CapCut templates.

Exclusive Templates

Flavor-matched editing templates designed for each creative state.

Effects Packs

Energy-themed transitions, glows, and motion effects for your edits.

Creator Challenges

Weekly challenges with featured placements and community drops.

CapCut Energy unlock visual showing template access
Scan to create

Your cut. Your energy.

Dropping soon.

Zero sugar. Natural caffeine. Clean energy for creators who never stop. Fuel your next edit.

No spam. Just drop alerts and creator exclusives.

CapCut Energy three cans — HOOK, CUT, GLOW flavors